Sunday, 23 June 2013

Reliance Digital Store - Yahi hai Right Choice Baby Aha!!

As part of the IndiBlogger Community one is entitled to surprises every day. Exciting events, meets, contests keep coming your way. Recently, Reliance Digital in association with IndiBlogger invited bloggers to visit any one of their stores in Mumbai.  The Bloggers would be taken on a tour of the store where the respective store managers would market the fast growing Reliance Digital brand.

Reliance Digital, Croma, Ezone & Vijay Sales. To me except the name nothing seems different about these stores. They are huge stores, selling the same products at almost the same rates. At the end every person picks a store that’s convenient to them. Hence to enrich my knowledge, I was all set to explore the store and understand how it was better than its competitors.

I had opted for the store in Infinity Mall, Malad.

Firstly, I loved the Red, White and Blue theme of the store. It attracts customers. If you are visiting the mall for the first time, I am sure you wouldn't give this store a miss.

Entrance

In the store we were greeted by Mr Vishal, the Store Manager who gave us a brief tour of the store highlighting their strong points. Everything revolved around the customer- feasibility, affordability, satisfaction. The underlying principle was to make sure the customer is happy with whatever purchase they make and return to reliance for their next purchase. As their tag line says, they are on  'Mission Happiness'.


When I went about exploring the galactic store I realized they practice what they preach.  Customer is truly treated as the King here. Following is what I found!

Convenience & Comfort of the Customer:

There are plethora of products from kitchen appliances to electronics; from personal grooming to gaming devices.

Wide range of Products


The sections are very well segregated. When you enter the store there is an area defined for electronic appliances likes laptops, computers and mobile phones. There is a separate section for Television sets and Home Theater systems. there is another section for Refrigerators and Washing Machines.

What is interesting is that all related sections are close or clubbed together for the convenience of the customer. Like the Laptop accessories are kept close to the laptop section; Lens are kept close to DSLR section. The food processors, irons are close to microwaves and juicers. The PlayStation CD's were close to the PlayStation.

Playstation and CD's(right)

Also, every section has the products placed as per the relevance, preference and choice of customers. For instance the television section occupies a huge area with a lot of variety in brand and types.  So at the center of the section you will find the latest technology and hottest running product displayed. As you move towards the end you will find the outdated products and lesser known brands. In case of television section, at the center you find smart televisions, later on the LED's and at the end the plasma television.

Panorama View- Television Section

Shop in Shop

They have various individual brand shops with the sales person from the company deployed to guide and help the customers whenever required. You can differentiate between the company sales person and store by the color of their shirts. The one's that are sent from the company are dressed in White and the one's from the Reliance Store are dressed in Blue. Neither of the sales people are pushy. They are helpful, friendly and have good knowledge. They give you genuine facts about the products and at the end leave it upto you to decide which one to buy.

Shop In Shop


Learning Wall:

Customer  understands his/her requirements and gauges the pros and cons before opting for a product.

In the picture below, check the markings made on the floor. These markings mention the distance from the screen. Thus helping customers pick the best suitable Television for their home.


Also, the Windows8 laptops are segregated as per their use: Entertainment, Office or Study. So, the customer depending on his requirements checks the laptops in the relevant section. Thus saving a lot of time.



Last Product:

A lot of times we are hoodwinked by merchants when they sell us a product which is to get discontinued soon. In Reliance Digital Store, that last piece of any products which is going to be discontinued by the company is sold with a nominal margin keeping the customer informed that it is the Last Piece.

Last Piece

ResQ Care Plan:

In comparison to buying a product, a lot of efforts go into maintaining it. I am sure you must have been into situations where your Laptop, Air Conditioner or Washing Machine must have broken down and you had to wait for one whole week to get it fixed.  All this while you had to keep following up with the company to get your work done.

resQ

Reliance saves you from this trouble. It offers you a unique ResQ Care Plan where in at the time of purchasing a product you can opt for a paid extended store warranty. This will save you the hard work of following up on your complain. In case of an issue, they claim to respond to your complain with a solution within 48hrs.:)

Reconnect- In house Brand
Reconnect is a Reliance brand that covers a variety of products including Air Conditioners, Washing Machines, Smart Phones, Television and Tablets.The entire range is sourced from the world’s top electronics manufacturers and comes with a 2 year warranty. The ‘Reconnect’ brand philosophy is to become a preferred brand that is easy on the consumers’ minds i.e. very attractive to the eye, easy to operate, and at the same time, quite easy on the purse as well.

Finally as I was about to leave, I saw a wheel chair at the gate. It brought a smile to my face and Reminded me of the lines that the store manager quoted: "We care for our customers".



Overall an A+ experience.

Look and Feel: A+
Product Range: A (lacks in kitchen appliances)
Staff: A (Not too pushy, Not too interfering. It might give one a feeling that they are uninterested in helping)
Customer Satisfaction: A+
Offers: A+

Mission Happiness Accomplished!!



This post is written for the The Reliance Digital Experience Contest powered by IndiBlogger.




Saturday, 15 June 2013

WeChat- Let our voices unite



How much ever I try to forget the Dreadful December 16th night I am hardly able to. Let’s sway back to the month of December 2012. After the news of the Nirbhaya gang rape broke, the nation saw a huge outbreak. What preceded was an endless blame game. The Common man blamed the government; opposition party blamed the ruling party, ruling party blamed the law enforcement, few dimwit religious leaders blamed the victim.  6 months have passed since the incident took place but girls are still getting molested, raped and abused.

I invited Barkha Dutt to host ‘We the People’ on my WeChat group (Easiest, Cheapest & Best way to connect with anyone anywhere anytime) with following members to discuss the issue of Women Safety in India.
Nirbhaya- The Most Courageous Woman

Me-The Girl Next Door

Sonia Gandhi - Madamji                                      Manmohan Singh - PM (Puppet of Madamji )




Blossom- PowerPuff Girl                                              Kabir Khan - Coach from 'Chakh De India'                                                                                                                                              



 
 Kiran Bedi- First IPS officer of India                                    Barkha Dutt- The host


                            




Barkha Dutt: Nirbhaya tumhare balidaan ke bavajud iss desh mein kuch khaas badlav nahi aaya tumhe kya lagtaaaa ha……

Sonia Gandhi interrupts in between.
Sonia Gandhi: I beg your pardon. Albeit my stay of almost 4 decades in this country, I am not that comfortable with the national language.  Do you mind if we have the chat in English.

Manmohan Singh: Koi baat nahi madamjee. Ohh Sorry, I mean not a problem Madamjii.

I sigh and Barkha starts again……

Barkha Dutt: So Nirbhaya post the tragic incident that happened with you, the nation witnessed a revolution. However, there has been no end to the atrocities against women. Who do you think is at fault? 

Nirbhaya: I think we can’t blame one person.  The root cause is our Indian mind set which is accustomed to believe, women is a door mat. Society thinks it’s okay to  abuse a woman and walk all over her.  As much as the mind sets need to be changed, the government also needs to provide better safety and security for the women

Barkha Dutt: Right. So Mrs Gandhi where has the government gone wrong?

Sonia Gandhi:  Government has tried its best to improve the condition. We will try and give the Dalits , the scheduled caste and Muslims the best protection. We will ensure they have good growth.

Manmohan Singh: Yes Madam. You are right.

Me: Soniyaji we are talking about Women in general and not about the different castes and sub castes of Indian Soiety.

Sonia Gandhi: Ok ya women. Sorry got confused with today's show and my election speech. We will start by spreading awareness. We will introduce sex education in schools. We will train the policemen. But what are these super heroes doing? It's also their responsibility to take care of the world!

Blossom: Fighting Crime, Trying to save the world. Here we come just in time… The Powerpuff, powerpuff girls. What are you saying Mrs Gandhi! How can it be our fault? We have so much work to do. The Government's inefficiency is seen everywhere! We are just handful of us(super heroes) covering the world's population of so many billions. With the crime rates increasing day by day , I guess we need to have recruitments in our team.

Me: I guess , you superheroes have done your bit. Government as usual has tall claims to make but how much will it live up to those claims? The need of the hour is we raise our voices and make ourselves heard. The Government responds only after that.

Barkha Dutt:  Very nice point made by Neha Sharma, our panelist representing aam junta .
We also have Mr Kabir Khan, a successful hockey player and coach of Indian Women Hockey team with us. Mr Khan, you are someone who has believed in Woman Power and channelized energies of 16 very strong women in the right direction helping team India to a glorious victory in the ‘World Championship’. How do you think can Women stand for the injustice against them?

Kabir Khan: I believe in ‘Nari Shakti’. Every woman has to make herself strong and self sufficient to fight for herself. Only if she believes in herself will the world believe in her. "Andar ka Darr nikalna jaruri hai. Har ladai ko aise lado jaise kal ho na ho" Do not fear anyone or anything when you know you are right. This world is as much yours as it is of the Men.

Nirbhaya: I fought. I fought with the 6 monsters as much as I could. But then my body gave up. I was thrown out of the moving bus like a piece of thrash. I lied there naked for hours. People passed by no one helped. Police Vehicles passed by but did not offer help. Everybody turned away. How can a woman fight alone? Is it not the responsibility of the government and every citizen to fight when we see something wrong happening?

Me: I pity the people who shut their eyes on you. GOD forbids but it could have been their daughter, mother, sister, friend in your place that night. If it can happen to you it can also happen to others. Also, its equal responsibility of the leaders we elect to enforce stringent laws against such culprits. So that every man shudders with even the thought of doing something like this. Prime Ministerji I do not see any action been taken against them.

Manmohan Singh: Ahh. What can I say! Soniya ji will you please answer this question?

Sonia Gandhi: Yes yes we will. We will take strict action against the culprits.

Kiran Bedi: Strict actions when? You have taken people, the citizens of this country for granted. It's been 6 months Nirbhaya's case happened. It was an open and shut case. What major progress have you made? What have you done for the Women of the country? We need better transportation, better laws, better security, better education and better life for every woman of this country.

Sonia Gandhi: For all this you need to elect us again for the next term.

Manmohan Singh:  Bilkul sahi kaha Madamji.

Blossom: I now understand everything. The biggest culprits are these politicians. I think the next mission of our superhero team should be to eliminate such fools.


Kiran Bedi: Yes Blossom. I guess we need to tackle these morons first.

Blossom and Kiran Bedi leave the group chat with a hope to chalk out a plan to teach the politicians of this country a good lesson.

Barkha Dutt: How do you feel today Nirbhaya looking at the state of Indian Women?

Nirbhaya: India is a country where Maa Durga, a woman is worshiped as GOD. It is shameful that in the same India, women are disrespected, denied education, killed even before they are born, raped and eve teased. I feel indignant, infuriated and vindictive. But I have still not lost hope. I have faith in the citizens of this country. Post the unfateful night, when I saw people standing up for me, I had a hope that I will get justice. We need to teach the culprits a lesson so that every woman can walk freely in every nook and corner of this country. The Country needs to unite, the citizens need to unite to pressurize the government to take an action against anyone who dares to commit such heinous crimes against women.

Barkha Dutt: On that note of hope and unity, I conclude 'We The People' , WeChat session. I thank all the participants to have joined us from and outside planet Earth.



The above post is written for WeChat contest for Indiblogger.  Check out WeChat on YouTube.
Don't forget to check out WeChat's Youtube channel. - See more at: http://www.saurabhchawla.com/2013/06/wechat-after-earth.html#sthash.ShvOatZ6.dpuf
Don't forget to check out WeChat's Youtube channel. - See more at: http://www.saurabhchawla.com/2013/06/wechat-after-earth.html#sthash.ShvOatZ6.dpuf

Friday, 7 June 2013

Stop Smoking for me & Quit it for yourself!

Every morning as I enter the building of my workplace, I see at least a dozen smokers enjoying their morning fag. What irritates me is that, the non smokers like me have no way to avoid inhaling the poison. Each time I pass the main entrance I give them clod stares and cover my face. Thus, showing my silent protest towards their favorite pass time and so called stress buster.

Today was a different day. The unwanted smoking crowd had disappeared. However, what caught my attention was a huge standing flex at the very same place. Normally Yamraj, the man in the flex, would have scared any human being. However I was so happy seeing the flex that if  it wasn't a public place I would have gone and kissed him.

Mr Yamraj greeting the Smokers
As much as I hate smoking, I hate the smokers too. Both of them not just take their own lives but kill others too. Every year worldwide 5 Million people die because of smoking. Many of them also die as a result of Passive Smoking i.e. inhaling the smoke released by the active smokers. Smokers can restrict their smoking to a no smoking zone but they can't restrict the movement of the smoke. Passive smoking is as dangerous as active smoking. It causes lung cancer, cardiovascular diseases and respiratory diseases.

The above no smoking ad will not transform the smokers completely but will at least arise a sudden fear and horror inside them. The no smoking ads have in general become intense and gruesome. Just to make sure the message goes out clear and strong.

Some of the Best No Smoking Ad's I found:

Stop Smoking


Smoking is as good as committing suicide



Passive Smoking kills



Check out some other interesting No smoking ads
http://www.designyourway.net/blog/inspiration/remarcable-anti-smoking-advertising-campaigns-53-examples/


As Mark Twain once said "The secret of getting ahead is getting started". So get started to quit smoking. Get started to help your friends quit it. Don't feel shy gift your friend his/her life!

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